Do you see sales as a labor intensive strategy?
The most popular forms to win business are local advertising, call calling, or door to door sales people who go to businesses and encourage business owners to advertise with them.
But, If you are looking for time freedom, it is imperative that you stop trading your time for money.
The mindset of trading time for money is how most people operate, but it limits our time to pursue the things we love to do.
For me, the idea of building a business that I truly love and enjoy time and financial freedom was something that caught my attention.
So I did some research and started my online business. It is the best thing I have ever done.
But, after the first excitement, I realised that the first step was to change my mindset.
I had to leave behind my traditional way of thinking.
Change Your Mindset
When we modify our beliefs, our mind expands to the possibilities.
Instead of trading time for money, we could start by focusing upon the value we can create for other people, and to think about how we can deliver that value.
We could focus on the resources, skills, knowledge, associations, or ideas we already have to share them with others.
In other words, identify our strengths and expertise, then do our utmost.
Why Online Business?
Do you want to make better use of your talents and qualities?
Are you seeking a better lifestyle? Do you want to enjoy financial and time freedom, go anywhere and travel the world? Then a lifestyle online business is for you.
Online business is about lifestyle, impact, and meaning. It is about setting our priorities, and when we know how to do it correctly, the rewards will come.
Imagine you have a product and service you are extremely proud, whether it is your own product or service or you are an affiliate or direct sales representative selling somebody else’s products and these products are selling 24/7/365 allowing you to spend time with your kids or family. How is that going to improve the quality of your life?
The sales aspect is automated, it is happening all the time. This is something you can achieve in today’s digital world.
Most online sales and commissions are paid in US dollars, it is the currency of the internet. But if you are working with a different currency it is automatically converted to your currency.
The first step is to find the right educational platform. This education will provide skills, knowledge, mentorship, and a like-minded community.
Fortunately, there is no need to be a digital expert. We can use elementary technology or outsource it to enable us to get up and to run.
Nevertheless, these 5 key components to succeeding in Online Selling for Beginners are essential to master, especially for beginners, like me.
What is the strategy to make it happen?
1. Targeted Advertising
There are billions of people online and as a result people think there are lots of opportunities with the intention to make money online.
These people think that all they have to do is to reach everyone. But, I learned that if we try to reach everyone, we are going to have a difficult time.
We need to learn how to promote the product or service to the audience that identifies with our message.
It is essential to learn how to target the right audience effectively, how to write copy, and what types of ads to put together.
Online Marketing or Digital Marketing is about finding an audience for your product or service.
2. Build a Website
We need to have a website, which is a straightforward process and quick to set up.
The advantage of having a website is to learn how to build rapport, human interaction, customer support.
It is also important that all our resources are spent with committed customers who have made an informed decision to do business with us.
However, the mistake that most businesses make is that they think that by setting a website and placing advertisements, their site will do the selling.
In fact, a lot of people spend a lot of money on advertising instead of growing a profitable business.
A website will allow us to get information from them, such as their email address, phone number, text, phone calls, Instagram, Facebook.
On a daily basis we see add in Google, Facebook, YouTube and other platforms.
All these ads are for people who are looking to make sales online. They are set up in a way that they attract the right audience.
Once we have their information, we use an autoresponder (a straightforward software that collects email addresses) to be able to follow up but not to spam or tell people to buy.
We contact them intending to serve them, to build a relationship, provide value so they may buy a product or service if they choose to do business with us.
We want to create websites that attract an audience of subscribers and we do that by building a list.
3. Build a List
The objective of a website is to attract subscribers, and we do that by building a list.
We can do that by writing ads, writing content or syndication which is a marketing step.
Building a list is very simple, gathering an audience of people. It could be “likes” on a Facebook Page or email addresses on an auto-responder which enable us to email those lists of subscribers over time.
The goal is to build a list of subscribers to provide value and create relationships.
People want to make sure they are buying from the right people, the right company, and the right brand to give them the experience they are looking for.
What Value enables us to do from the list is to establish trust and authority.
4. Ways To Provide Value
There are many ways we can provide value. It could be an email newsletter where we are merely sending out informative information, tips and ideas around the topic people subscribe for.
It could be a free downloadable ebook, a course, a video series.
As you build rapport and people trust you or they trust your product or service, people will then buy.
5. Promote Quality Products and Services
Knowing our customers more intimately also helps to have a deep understanding of what our audience is interested in, and we can improve our offerings. It helps us to see how can we add to serve our customers better.
This works when we are selling physical products, eCommerce, affiliate marketing (selling somebody else’s products or services) or any other business model.
It is all about knowing the strategy and a deep belief in the product or service you are incredibly proud to promote and is something of value to others.
Do I Need To Be At Technology?
There is not need to be an expert at technology, just by learning the basic steps is all that is necessary.
It is all about knowing the strategy and a deep believe in the product or service you are extremely proud to promote and is something of value to others.
If you are looking for cash-flow, Affiliate Marketing is a good way to start
However, you still need to learn Marketing. It is important to know how to set up a website, how to build a list and give value to others to make an informed decision of the right products to promote.
If you are reading this article is because you are serious to improve your quality of life, income, freedom, lifestyle so hopefully these insights have given you a little bit more awareness to understand how this is all possible.
I will encourage you to continue educating yourself so that all becomes clear and you identify a lifestyle or business model that is a good fit for you
If you ready to make the transition from employee to entrepreneur and the idea of building a lifestyle business sounds interesting, make a commitment and go for it.
You will be happy when you realised that you are going to improve your quality of life as well as your financial goals and time freedom.
I hope these insights have given you a little bit more awareness to understand how this is all possible.
Although this is not a comprehensive guide, these steps should help you better understand the necessary levels of an online business.
Click here to get free instant access to our video series if the idea of starting a profitable business sounds interesting to you.
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To Your Success,