9 Fundamental Memory Principles by Jim Kwik

How good is your memory? Do you take your mind and mental capacity for granted?

Anyone who is interested in improving their memory and mental effectiveness, no matter what age; a student for final exams, a professional or business person who wants to improve performance, or a senior to maintain and enhance their mental ability can benefit by learning memory techniques.

When I learned that Jim Kwik was an expert on the field and that he has effective methods, I enrolled in one of his Superbrain courses.  I am having lots of fun, while at the same time, learning how to improve my memory with his techniques.

Before he started showing us the memory techniques, he put a lot of emphasis on 10 Key elements:

  1. Have a good diet
  2. Be aware of negative thoughts
  3. Compliment diet with nutrients
  4. Exercise
  5. Choose a positive peer group
  6. Clean environment
  7. Good sleep
  8. Protect our brain
  9. New Learnings
  10. Stress management. 

In the last two lessons, we went through 10 words which Jim chose and led us to learn the Periodic Table which is something we don’t need in everyday life.  However, I enjoyed learning them again as it was something boring for me at school and now, with his technique, it is fun.  Instead of repeating them over and over, we are learning by association.

The 9 Fundamental Memory Principles are:

  1. First or Primary – We tend to remember the beginning of something
  2. Last or Recency – We tend to remember the last of something
  3. Organized or Chunked – We tend to recognise what is well organised
  4. Emotional – We tend to identify words that are emotional
  5. Different or Unique – We tend to remember something that becomes unforgettable
  6. Familiar – We tend to recognise what is familiar to us
  7. Visualize – We make mental pictures or images
  8. Connected – We remember certain words because we link them together
  9. Association – This is the principal for better memory

Our memory improves by using our imagination, emotions, visualisation, action and exaggeration to make it easier and playful.

The game was fun, silly but quite enjoyable.  To make the association I am marking on bold the word and around that word we made a ridiculous connection as you can see. This is the way we learned the Periodic Table in numerical order:

  1. Hydrogen (H) – we picture a Fire Hydrant
  2. Helium (He) – From this Fire Hydrant, we see lots of balloons attached to it.
  3. Lithium (Li) – Suddenly lots of batteries starting going all over the place
  4. Beryllium (Be) – The batteries came from a gigantic wooden barrel
  5. Boron (B) – Next to this massive wooden barrel is a surfboard
  6. Carbon (C) – From this surfboard, a big diamond rolls out of it
  7. Nitrogen (N) – The big diamond drops on the head of the knight Sir Lancelot
  8. Oxygen (O) – As the diamond lands on the head of Sir Lancelot we come to his rescue with an oxygen mask
  9. Fluorine (F) – The mask is so dirty that I have to clean it, but I don’t have anything to clean it except toothpaste
  10. Neon (Ne) – When the mask is clean we threw the toothpaste away which lands in a huge sign that says BRAIN

The game is so silly and unreal but it was fun, and now  I have learned the first ten elements of the Periodic Table in a short period, just by visualising words in pictures.

For homework, we had to create our own story to memorise the other elements of the Periodic Table from 11 to 20.  I did it and the more illogical my story, the better I remember them.

Have you ever taken a memory course?  What other techniques have you found useful? Why not share them in the comments below?

With much appreciation,


Leave a Reply

Your email address will not be published. Required fields are marked *