When I started my training in online marketing a few months ago, one of the first recommendations was to start building my personal website.
Questions such as, “What can I write about, I am new to this?” “Do I need to be a tech-savvy?’ “What exactly would be the purpose of my website?” “Is it essential?”
I was apprehensive to start as my website would have to reflect who I am. And if I wanted to connect with my readers, it was imperative to share my own story as authentically and honestly as possible.
Having the courage to be me, involves fear, exposure and emotional openness which is intimidating. But when I emphasise providing something of value and adding a personal touch, my mindset changes.
I have been advised to focus on concentrating my efforts on building a relationship first with my audience. So I objective is to make my website welcoming and reliable so that people get to know me and begin to trust me through the information I am providing for them.
So, Where Do I Begin?
It was scary for me when I first started. Even though it is not difficult, it does require time and patience to learn. Don’t let that stop you, start, go at your own pace and find your flow.
Do I Need Tech Skills?
Platforms like WordPress have made it easy and straightforward. They provide plenty of tutorials to show you how to create your website. Even the least tech-savvy person can build one.
Be Clear on Who You are Going to Serve
Without a clear understanding of who your target audience is, your website will not serve or resonate with the people you want to attract. Focus on engaging with those who will get the most out of your service, information or product. Let your website speaks to them directly.
Draw Together Examples of Other Websites
Checking other websites that serve similar interests has been of great help. It is fun to see how others layout their content, the images they choose, the information they provide. It has been an excellent source of inspiration.
When you get more experience, ideas will come to you and your website will grow to be unique, it will radiate your own flavour and style.
One thing to keep in mind is that it takes time to build a solid following. Keep going, persevere, day after day and week after week. If you are looking to create loyal followers, engage with them beyond text, email and social media.
What Is the Purpose of a Website?
To Establish Your Presence
You want a website so that your audience learn more about you and your personality. If they relate to you and trust you, there is a good chance that they will subscribe to your site. Then, you already established a relationship, and a business deal is the next logical step!
A Unique Way to Connect with the World
Getting to know your unique talents and objectives will set yourself apart. You might want to create a website to share your passions, communicate appealing information, build a business, provide a service, or any other reason, it is for you to decide. Your website is a simple way to open yourself to the world.
Around the Clock Access
What a fantastic advantage to instantly get in touch with a broad international audience. Working for you 24/7, 365 days.
People’s habits are changing. More and more people from all over the world are looking for services, information, education, and products online more than ever before. Your site will be available to them at any time any day.
Websites are easy to set up and maintain. However, you still have to keep it active by providing regular and consistent updates. Make sure you change phone numbers, emails and update any relevant information for your visitors.
Hope these few points have been helpful to you. When I started, I felt daunted. I still have a lot to learn, but I find that by communicating this material I am not only re-affirming this knowledge but also sharing the information with those who are new to this journey.
I know it is an overwhelming process, so if you ever feel like exchanging experiences, please don’t hesitate to contact me.
Wishing you all the success in your journey.