Is It Possible to Communicate Persuasion Effectively?

Most of us are not aware that every human interaction involves the process of persuasion and influence.

The fact is that we can persuade others to help us or we can be persuaded to help them.

Motivation is the key to persuasion. Our job is to find out what motivates other people.

President Eisenhower once said, “Persuasion is the art of getting people to do what you want them to do, and to like it.” 

Influencing and motivating others can help us achieve our goals and achieve higher personal power.

Is it possible to capture and communicate anything of value in a single sentence?

Blair Warren, author of The One Sentence Persuasion Course, spent over a decade studying and using persuasion.

During his journey, he discovered that it has never been easier to be powerfully persuasive.

In his special report The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding, you will learn how to develop your persuasive powers to the level you want.

This 13-page report will explain exactly how a single sentence can help you guide your efforts from beginning to end in virtually every situation imaginable.

The Sentence:

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

That, in a single sentence, contains five of the essential insights Blair Warren learned in all those years of studying and applying the principles of persuasion:

People will do anything for those who:

  • Encourage their dreams
  • Justify their failures
  • Allay their fears
  • Confirm their suspicions
  • Help them throw rockets at their enemies

These powerful insights are useful for anyone who connects with others.

Let’s look at some examples taken from The One Sentence Persuasion Course:

On encouraging dreams:

“Parents often discourage their children’s dreams “for their own good” and attempt to steer them toward more “reasonable” goals. And children often accept this as normal until others come along who believe in them and encourage their dreams. When this happens, who do you think has more power? Parents or strangers?”

On justifying their failures:

“While millions cheer Dr. Phil as he tells people to accept responsibility for their mistakes, millions more are looking for someone to take the responsibility off their shoulders. To tell them that they are not responsible for their lot in life.”

And while accepting responsibility is essential for gaining control of one’s own life, assuring others they are not responsible is essential for gaining influence over theirs. One need look no further than politics to see this powerful game played at its best.”

On allaying their fears:

“When we are afraid, it is almost impossible to concentrate on anything else. And while everyone knows this, what do we do when someone else is afraid, and we need to get their attention? That’s right. We tell them not to be afraid and expect that to do the trick. Does it work? Hardly. “

“And yet we don’t seem to notice. We go on as if we’d solved the problem and the person before us fades further away. But there are those who do realize this and pay special attention to our fears. They do not tell us not to be afraid. They work with us until our fear subsides.”

“They present evidence. They offer support. They tell us stories. But they do not tell us how to feel and expect us to feel that way. When you are afraid, which type of person do you prefer to be with?”

On confirming their suspicious:

“One of our favorite things to say is “I knew it.” There is just nothing quite like having our suspicions confirmed. When another person confirms something that we suspect, we not only feel a surge of superiority, we feel attracted to the one who helped make that surge come about.”

“Hitler “confirmed” the suspicions of many German’s about the cause of their troubles and drew them further into his power by doing so. Cults often confirm the suspicions of prospective members by telling them that their families are out to sabotage them. It is a simple thing to confirm the suspicions of those who are desperate to believe them.”

And finally, on helping them throw rocks at their enemies:

“Nothing bonds like having a common enemy. I realize how ugly this sounds and yet it is true just the same. Those who understand this can utilize this. Those who don’t understand it, or worse, understand but refuse to address it, are throwing away one of the most effective ways of connecting with others.”

“No matter what you may think of this, rest assured that people have enemies. All people. It has been said that everyone you meet is engaged in a great struggle. The thing they are struggling with is their enemy.”

“Whether it is another individual, a group, an illness, a setback, a rival philosophy or religion, or what have you, when one is engaged in a struggle, one is looking for others to join him. Those who do become more than friends. They become partners.”

Two people having a coffee and listening attentively to each other

Focusing on the basic principles of human nature, will help us create relationships in which people naturally want to do things for us; This is the real secret to getting what we want.

The author also mentions not to ignore our wants. But, when you are with a person we want to influence, our primary focus should be on that person.

Putting our attention on other people will help us to be more charismatic as they will see us as the one who can fulfil some of their most basic emotional needs.

When we are alone, we can focus on our hopes, dreams and desires. This is the time when we should get clear on what we hope to accomplish, on what we would like to occur, in any given encounter.

Once we get in the state of clarity and find ourselves face to face with another, place your undivided attention where it can have the greatest impact. Place it on the other person.

There is no need to concern that our wishes will go unnoticed. On the contrary, they will find a way to express themselves in our encounters. They will often fulfil effortlessly.

Our goal is to advocate our ideas, expressing our own needs and wants while being respectful to others.

In business, the key to persuasion is for people to understand our idea is of value to them, and for that, we need to be good listeners to appreciate what matters to the other person.

I hope you enjoyed Blair Warren’s article. If you read the complete report, you will fully understand how to achieve personal power by learning how to persuade and influence people.

Do you think that the ability to influence people is useful in your life or work? Please comment with your answer below!

To your success,

Luci

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